Objective

Cricut Access- Annual Subscription offers different plans for users to choose from. The goal of this flow was to have a clean and consistent way of showing both plans with all the information that users need to be able to choose the right option. 

Execution

We were able to develop a flow to up-sell the yearly plan while still showing all the other options that can be more advantageous for users thanks to our collaboration with copywriters and Designers. You can view, learn about, and purchase any type of plan they have available in this flow. The evident usage of grid systems and hierarchy within are what really drive this journey in a very consistent and straightforward way for the user to read, comprehend, and purchase, with the narrative of the page leading the consumer.